
🥗 “Sultans of Salad” — Sweetgreen Co-Founders Jonathan Neman & Nicolas Jammet
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About this episode
LIVE from sold-out Boston… we sat down with 2 of the 3 co-founders of Sweetgreen. In this sitdown, Jon & Nic explain how 2 years after college, they booked The Strokes for a salad music festival, eventually landing Kendrick Lamar (for salads!). Sure, Sweetgreen stock is down 80% from its post-IPO all-time highs, but they’ve bet a comeback on a $12 custom-wrap tortilla that took a full year to build. And they’ve figured out how to keep employees longer by hiring robots (the “Infinite Kitchen”). Jon & Nick reveal the ROI on the wraps, why the $20 salad rep is undeserved, and how the founders rank taste/health/sustainability as marketing tactics. Want to know the 1 trait they look for in a job…