The Evolving Business of Celebrity Partnerships and Events with Allison Statter

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About this episode

Allison Statter has spent her career helping shape the brands, personalities, and cultural moments that capture our attention. As co-founder and CEO of Blended Strategy Group, she works at the intersection of celebrity, influence, marketing, and consumer behavior—often behind the scenes of campaigns that look effortless to the rest of us. Allison joins us to break down the realities of celebrity partnerships, influencer strategy, and modern brand building. We discuss why consumers are getting smarter about marketing, the biggest mistakes celebrities make when launching brands, and whether social media has made famous people less powerful than they once were. Allison also gets candid about…