288. Turn Your Audience into Co-Creators: Lessons from the Tiger Sisters

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The Tiger Sisters share the keys to collaborative communication. Good marketing communication doesn’t just go one way. As the Tiger Sisters know, building a brand is about bringing your audience into the conversation. Cherie and Jean Luo are sisters, tech and finance experts, and co-hosts of the Tiger Sisters Podcast , a show about money, power, and love. Their approach to content creation mirrors how they think about communication: know your audience, stay curious, and embrace feedback. “We often think about our community as the co-producers of our episodes,” Cherie says. “Each episode we put out is like a mini product. Once we put it out, we can get feedback on whether or not people are…