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Impressive Hosting

Impressive Hosting

What Should Hosting Companies Do to Reduce Customer Churn? (with Andrew Palmer)

Sep 22, 2026 · 31m

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About this episode

WordPress onboarding is still too hard, and Andrew Palmer thinks hosts can fix it. He and Jesse explore why hosting companies should compete on the WordPress experience instead of increasing stats like PHP workers and CPUs. The two also discuss AI site builders, easier domain connections, and serving customers better. Andrew Palmer Rocket.net Hosting.com Pressable Novamere BoldGrid GoDaddy Airo 10up CloudFest Click here to watch a video of this episode.