Starcast
Join the waitlist
eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection
Why 9 Out of 10 A/B Tests Fail (and How Shopify Brands Pick the Ones That Win)
Coming soon to iPhone. Already have it? “Listen in Starcast” takes you straight there.
On this episode
About this episode
Nine out of ten A/B tests on Shopify stores lose to the original, so the win is picking the right test before BFCM. In this episode, Jeffrey Lin, founder and CEO of ABConvert, breaks down: Why raising your free shipping threshold can be a test you almost can't lose, using your own order data When every landing page sits at 2%, why small tweaks won't move you and a new format will The one test to run before BFCM code freeze, and how to choose it by your biggest unknown Whether you're doing $20K months or $20M years, this conversation delivers strategies you can test this week. 📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-493/ Connect with us: 🐦 Twitter:…