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Cheeky Pint

Cheeky Pint

How Toto Wolff built the most valuable team in F1

Oct 20, 2026 · 1h 11m

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On this episode

About this episode

Toto Wolff, Team Principal and Co-Owner of the Mercedes-AMG PETRONAS F1 Team, joins John Collison for a pint to discuss the engineering, management, and economics behind modern Formula 1. Toto breaks down how Mercedes spots generational driver talent as early as age eight, why they enforce a strict "No Dickheads" hiring policy across 2,500 employees, and how the F1 cost cap transformed racing teams into $1B+ assets. He also shares his early career as a dot-com investor, the team’s "Navy SEALs" approach to car development, and why he believes live sports are immune to AI disruption. Timestamps (00:00:22) Spotting driver talent (00:06:24) Engineering and team selection (00:09:11) The F1 cost…