#30 Attention as One of the Most Valuable Currencies we have

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In this episode, Arnold Beekes talks about attention as one of the most valuable currencies we have. Where your attention goes, your energy flows, and he argues that far too much of it is triggered by fear. Fear puts you in survival mode, fight or flight, and in that state you can’t be creative, find good solutions or get real insights, because great ideas need a relaxed mind. Arnold, who was born in the Netherlands and now lives in Paraguay, points out there are no tigers around, yet fear is still the main tool for grabbing attention. In his view it is used by governments to make people comply and by almost every business to sell, through fear of war, climate, oil prices, being too fat or…