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Borrowed vs Owned. Should You Build Your Audience or Borrow It? | Series 2, Episode 2
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In this episode of Authority Matters, host Leann Lyon and guest Dennis ”DM” Meador, founder of the Legal Podcast Network, delve into the critical distinction between borrowed and owned audiences. They explore when it’s advantageous to appear as a guest on other platforms and when it’s time to focus on building your own media presence.