We Sued to Stop Tariffs – And Rolex Is Reshaping Retail – Episode 90

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In Episode 90 of Openwork, Collective Horology co-founders Gabe Reilly and Asher Rapkin reveal that they've sued the U.S. federal government over the tariffs squeezing the watch industry and small businesses nationwide. They explain why they joined the suit alongside co-plaintiff Burlap Barrel, how the latest Section 301 tariffs continue to limit access to independent watches, and why it's the volatility of trade policy — not just the cost — that makes it so hard for small businesses to plan and grow. The guys then dig into the numbers: the latest Swiss watch export data (up more than 11% year over year in June 2026, with the U.S. driving growth as China slides), the "bullwhip effect"…