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Outsmarting the Big Guys: Building a Challenger Brand Agency from Scratch
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In this episode of Do Small Business Like a Big Boss , host Aisha Jorge Massengill sits down with Justin Bajan, Co-Founder and Creative Director of Familiar Creatures, to talk about leaving a six-figure career to build an award-winning independent advertising agency from the ground up. Justin shares how his team helps challenger brands outsmart larger competitors, the realities of entrepreneurship, and the lessons that helped Familiar Creatures become one of Adweek’s fastest-growing agencies. 🎧 What You’ll Learn in This Episode: How Justin transitioned from corporate life to launching his own agency The realities of pricing professional services and avoiding undervaluing your work How…