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Do Small Business Like a Big Boss Podcast
PR for Small Business: Why Hyperlocal Beats Forbes
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About this episode
In this episode of Do Small Business Like a Big Boss , host Aisha Jorge Massengill sits down with Nicole Blake Baxter, founder of The Blake Agency, to discuss how small businesses can use public relations (PR) to build visibility, credibility, and stronger audience connections. With over 20 years of experience, Nicole shares how to create an effective PR strategy without a big budget, why local media coverage matters, and how entrepreneurs can build their digital presence. 🎧 What You’ll Learn: The difference between PR and marketing Why local media coverage can be valuable How to approach sales through storytelling How to pitch articles to trade publications How earned, paid, and owned…