#95: The Value Landscape of Games—and How Companies Exploit It (feat. Adrian Hon)

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Right now, over the course of the next couple weeks, somewhere in the neighborhood of one billion people will tune in to the same event. This event is not a geopolitical one. Governmental regimes will not be decided based on its outcome. It is not an economic one. The winner will be financially compensated, but not in any way that will meaningfully affect the people of that country. National boundaries will not be redrawn as a result of this conflict. Ultimately, it comes down to twenty-two men, a ball, and who can put it put it in the opponents net the most times. It is the World Cup. I don’t say this as someone who thinks the World Cup isn’t important. I think it’s fantastically…