The Like Button, and the Strange Power of Tiny Ideas | Martin Reeves

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On this week’s episode of The Origins Podcast, I ended up in a place I genuinely never expected to go: the humble “like” button. When the idea first landed in my inbox, my reaction was basically, why on Earth would anyone write a whole book about that? Then I spoke with Martin Reeves, and I discovered that the history of this tiny icon is a surprisingly rich window into innovation, entrepreneurship, human psychology, and the modern attention economy. Martin is a senior figure at BCG’s Henderson Institute, but what made the conversation especially fun for me is that he is not a consultant who wandered into science. He has a background in science, and then wandered into the world of strategy,…