Do Hard Things A Podcast With Gabe Lullo Ft. Julian Treasure

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"Everybody's listening is unique. Almost nobody understands that. Everybody goes around thinking, well, everybody listens like I do. No, they don't." - Julian Treasure, Sound and Communication ExpertJulian's relationship with sound started at six years old, and through years of playing in bands he developed multi-track listening, paying close attention to everything around him at once. He spent years running a magazine company working with brands like Lexus and Microsoft, noticing the whole time that none of them ever thought about how they sounded. When he sold the company in 2002, he built an audio branding agency around that exact question.Years later, giving one of his five TED Talks,…