Starcast
Join the waitlist
Inside the Playbook: Nick Ruffalo on How to Test Your Music Before Release
Coming soon to iPhone. Already have it? “Listen in Starcast” takes you straight there.
On this episode
About this episode
Fan pages changed music marketing. In this clip from The Manager’s Playbook , Nick Ruffalo breaks down how fan pages, edit pages, and A/B testing can help artists build demand before a song is even released. Nick explains how to test content like a marketer without losing the creative instinct: change one variable at a time, study what moves, and use the data to understand what fans actually care about. We get into viral music content, pre-release strategy, teasing songs early, TikTok and Meta retargeting, and why engaged fans are always more valuable than empty views. A sharp, practical clip for artists, managers, and music marketers trying to stop guessing and start building real…