Inside the Playbook: Tom Windish on How to Build a Touring Business That Actually Scales

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Tom Windish joins The Manager’s Playbook to break down why artists need to take more ownership of ticket sales in today’s touring business. In this clip, Tom explains why artists are often the best advertisers for their own shows, why promoters need real fan data, and how SMS lists, email, city-level audience insights, and presale strategy can help artists understand actual ticket demand. We also get into when it makes sense to skip steps in touring, how to choose the right room size, and why the music business still needs better direct-to-fan systems. For artists, managers, booking agents, promoters, and aspiring music executives, this is a practical look at how touring strategy, fan data,…