The Manager’s Playbook: Joe Wiseman - Insomniac Music Group, EDC, Dance Music, A&R, Artist Development, DJ Marketing & Music Business (EP 84)

On this episode

About this episode

In this episode of The Manager’s Playbook , Joe Wiseman, Head of Insomniac Music Group, joins Mauricio Ruiz to break down how dance artists really build long-term careers. Joe pulls back the curtain on the Insomniac ecosystem; from EDC and live bookings to 20+ label imprints, DJ support, Beatport momentum, radio, editorial, and global campaigns. He explains why dance music is not one audience, why artist identity matters, and how DJs can build real demand beyond streaming numbers. We also get into non-exclusive licensing deals, how Insomniac develops artists through live strategy, the difference between TikTok hype and real club credibility, what makes a great A&R, and where dance music is…