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The Manager’s Playbook 079: Tom Windish - Booking Agents, Touring, Ticket Sales, Artist Development & Live Music
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In this episode of The Manager’s Playbook, legendary booking agent Tom Windish breaks down what booking agents actually do and why your favourite artists can have streams, press, and viral moments but still struggle to sell tickets. Tom explains how agents help build an artist’s live career, from choosing the right rooms and negotiating fees to working with promoters, planning tours, developing festival opportunities, and turning online attention into real-world demand. We also get into why artist development takes longer now, why managers and artists need more patience, how direct-to-fan data like emails, phone numbers, and ZIP codes can change a touring strategy, and why the artist is…