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Inside the Playbook: JBeau Lewis on How Bad Bunny and Karol G Took Over The World In 2026
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What happens when the biggest moments of an artist’s career happen back-to-back? UTA partner and music agent JBeau Lewis takes us inside Bad Bunny’s Grammy-to-Super Bowl week and Karol G’s road to headlining Coachella . JBeau breaks down the logistics of preparing a Super Bowl halftime show in the middle of a stadium tour, what an agent actually does during a moment that big, and how Karol G’s team built a touring strategy around Coachella. A look at the planning, pressure, and decisions behind the moments everybody else gets to watch. For artists, managers, agents, and anyone trying to understand how the live music business really works. A conversation like this doesn’t come cheap. Book a…