The Manager’s Playbook: Asa Asika - Davido, The Plug, Afrobeats, Nigerian Music, Touring Africa & Music Business (EP 85)

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In this episode of The Manager’s Playbook , Mauricio Ruiz sits down with Asa Asika , longtime manager of Davido and co-founder of The Plug , for a deep conversation on the power of Nigerian music, the global rise of Afrobeats, and what it really takes to build infrastructure around culture. Asa breaks down how Davido became one of Africa’s biggest global stars, why Western labels often misunderstand Afrobeats, and why data alone can’t measure cultural impact. He also shares what it takes to tour across Africa, build trusted local partnerships, work with DJs and promoters, and create long-term business opportunities without losing the foundation that made the movement powerful in the first…