Inside the Playbook: Alex Lunt on The Social Media Strategy that Works for Independent Artists

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How do you know which content will actually help break a song before spending money on it? In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Alex Lunt, founder of Type A Management and manager of Dasha, to break down the music marketing strategies behind building momentum in today's industry. Alex shares how artists and managers can use Instagram Trial Reels, TikTok, content testing, and paid ads to identify what works before investing in a release campaign. He explains why testing different creative ideas matters and how to put marketing dollars behind content that's already performing. We also get into the pressure of managing a viral hit, navigating major label…