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How AppLovin Built a $100B Ad Machine
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Adam Foroughi, Co-Founder & CEO of AppLovin, and Giovanni Ge, CTO of AppLovin, join Sourcery from AppLovin’s Palo Alto headquarters for a deep dive into the technology and strategy behind its advertising business. Gio joined AppLovin in late 2022, when the company was worth roughly $5.5 billion , and helped architect Axon 2, the recommendation engine that became central to AppLovin’s transformation. The new architecture improved predictions and advertiser returns, helping drive the company’s expansion beyond mobile gaming into e-commerce ads and its recovery from a 92% post-IPO decline to a $100B+ company. Adam and Gio break down how Axon works, how AppLovin scales with a remarkably lean…