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The Peel with Turner Novak

The Peel with Turner Novak

How Gusto Built a $9.5B Company with Co-founder Tomer London

Sep 24, 2026 · 1h 25m

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On this episode

About this episode

Tomer London is the Co-founder and Chief Product Officer of Gusto. We go deep on how Gusto builds product, from obsessing over customers to shipping Gusto Cofounder with AI in eight weeks. We also get into what AI is doing to small businesses, surviving COVID, the manual world of payroll before software, what his dad's 40-year clothing store taught him, starting Gusto out of YC, and how Gusto thinks about making acquisitions now that it’s crossed $1B ARR. Thanks to this episode's sponsors: Numeral: Sales tax on autopilot https://numeral.com Flex: Premium banking, 60-day credit, 0% APR https://home.flex.one/referral/bananacapital Amplitude: AI analytics https://amplitude.com Monaco: The…