E198 - Dr. Todd Rose: Why Your Desires Aren't Actually Yours (Here's Who Planted Them)

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Join our online community ↓ https://www.knowthyselfcollective.com Todd Rose is a Harvard-trained social scientist, former high school dropout with a 0.9 GPA, and co-founder of the think tank Populace. His research centers on the gap between what people privately believe and what they publicly say, and the profound consequences of that gap for individuals and for society. This is one of those conversations that reframes something you thought you understood and doesn't let you go back. What We Dive Into: 1. Your brain estimates group consensus using a simple shortcut: the loudest voices repeated most often. On social media, that is 10% of users creating 80% of content. 2. Belonging means…