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Identity at the Center

Identity at the Center

#453 - Treating Identity Like a Product with Eve Maler

Oct 12, 2026 · 1h 3m

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About this episode

Eve Maler, founder of Venn Factory and author of Mastering Digital Identity, joins Jim McDonald and Jeff Steadman for her tenth appearance on Identity at the Center. Eve shares what she has learned since the book came out, from writing for non-technical executives (and keeping AI out of the manuscript) to the strange places identity ends up on the org chart. The conversation covers treating identity as a product, why identity can be a business model in disguise, how CISOs can influence CIAM when they are not the boss of it, and the identity debt that AI is now calling due. Eve also explains why intent looks more like purpose of use than finer-grained authorization, how contract language can…