Rachel Karten

About this episode

Rachel Karten is the social media strategist, writer, and creator of the must-read (and top five newsletter by startup spend) Link in Bio. We love Rachel’s takes. You get the sense that the insights she shares could only have come from her putting in the time, knowing who to know, having lots of conversations, and going DEEP. In this conversation, Rachel covers why the best social media strategy might require posting less, why audiences can smell shortcuts, what brands still misunderstand about the internet, and lots more… Check out the Granola Notes for this conversation here . Follow along on ⁠Substack⁠ This episode is brought to you by ⁠Granola⁠ , the AI notepad for people in…