Can Parëva Beauty Fix Your Routine In Three? | Biohack-it

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Smitha Rao is a classically trained biotechnologist who got her first patent in her twenties, created over 200 products, and never meant to work in beauty at all. She now runs Parëva Beauty, a four-product skincare line she launched in 2025 and bootstrapped with no outside funding, built around a plant stem cell technology she calls molecule three.On this episode of Biohack-it, Iman Hasan asks her the question most founders will not answer on camera: what are the biggest scams in the beauty industry right now? Smitha names two. Ingredient dusting, where a brand puts in a sprinkle of something just to earn a label claim, and the single miracle ingredient promise, which she says cannot work…