"Lock In" Masterclass: The Full Protocol For Men To Level Up - Santa Cruz Medicinals (Brendan Ruh) - #025

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Brendan, the founder of Santa Cruz Medicinals, may be the most influential voice in the world for young men right now. He walks down the street and cars pull over so kids can yell "Santa Cruz!" out the window. He funds his own content, he doesn't take the gambling money, and he shows people exactly how he lives. I didn't sit down with him to talk about supplements. I wanted to talk about the inside of a young man's life, because I believe that's where the real crisis is. The loneliness. A dating world that feels rigged. A brain so cooked by the scroll that it feels nothing and everything at the same time. We spoke about larping, looksmaxxing, mogging, mewing, monk mode, rage baiting, sexual…