Willie Robertson: Is Your Business Worth Keeping? | EP16 | Shop Fix Academy Podcast

About this episode

“Don’t work with family” is Willie Robertson’s humorous warning, but Duck Commander grew because the Robertsons learned when to lead, when to let go, and where each person fit. In this episode, Guy Roberts and Michael “The Berg” Rosenberger sit down with the Duck Commander CEO and Duck Dynasty star to break down the family business decisions that helped turn Phil Robertson’s vision into a multigenerational company. Willie explains why a son or daughter should never be treated as the automatic successor, how matching people to roles they actually want protects the business, and why real empowerment requires the current owner to step aside. He also reflects on the $1 million offer Phil…