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The Raygacy Show

The Raygacy Show

Ep 224: Former Toys R Us CMO Reveals Secrets Behind Brands People Love | Warren Kornblum

Aug 20, 2026 · 1h 16m

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About this episode

In this episode of The Raygacy Show, we sit down with Warren Kornblum, former Global Chief Marketing Officer of Toys “R” Us, former Chief Marketing Officer of Serta Simmons Bedding, and Founder & CEO of Shadow Branding. After spending decades helping some of the world's most recognized brands capture attention, build loyalty, and create lasting emotional connections, Warren shares the timeless principles behind what makes a brand truly unforgettable. We explore why consumers buy feelings instead of products, how iconic brands earn trust, the lessons businesses can learn from the rise and challenges of Toys “R” Us, and what the future of branding looks like in an AI-driven world. Whether…