‘A break from scrolling’: how Gen Z fell in love with birding

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In the last 50 years, Britain has lost an astonishing 73 million wild birds from its landscape, according to the British Trust for Ornithology. Habitat loss, pesticides, disease, cats and the climate crisis mean there are fewer birds than ever before. For children and young people it can be difficult to appreciate the scale of the loss due to a psychological phenomenon called ‘shifting baseline syndrome’, where each generation inherits a degraded version of the environment, and therefore doesn’t notice the overall decline. But Gen Z are bucking the trend. Thanks to social media and the Merlin Bird ID app, birding has become cool. To find out what we’re missing from the dawn chorus, and why…