He Started Writing About Video Games in His Parents' Basement. Now Ross Simmonds Scales Global Brands By Telling Them To Stop Creating and S

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So I've been a little obsessed with Ross Simmonds ever since I came across one of his presentations and this conversation did NOT disappoint. Ross is a global thought leader and entrepreneur who helps brands scale through content, but the way he thinks about content is completely different from what most marketers are doing right now. He says things that honestly make a lot of people in the industry uncomfortable, like that distribution matters MORE than what you actually create, and that the channels most brands are afraid of are exactly where they should be showing up.But it's what Ross said about the person on the other end of the screen that completely shifted my perspective. He has…