Colin Cowherd Podcast - MASSIVE World Cup Ratings, Messi’s Star Power, Rise Of Soccer Culture In America

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Colin is joined by Mike Mulvihill, President of Insights and Analytics for FOX Sports. They start with FOX’s process for predicting the TV numbers for the World Cup to advertisers, and Mike explains that the viewership is similar to two full NFL regular seasons and will reach around 150 million viewers (3:30). He also discusses the breakdown between casual and die-hard soccer fans (5:30). They discuss the surprisingly high ratings for some of the lesser known teams (9:30), and what the ceiling for viewership could look like for the USMNT and top flight teams in the later stages of the tournament (12:15). They talk about the controversial implementation of the hydration breaks and the…