Joe and Jada - Ronnie Fieg talks Kith’s GLOBAL expansion, becoming Knicks creative director & BLESSES Joe & Jada with custom kicks (w/ Shawn “Pecas” Costner)

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Fat Joe and Jadakiss are joined by Kith founder and CEO Ronnie Fieg as well as music executive and cultural force Shawn "Pecas" Costner. Ronnie breaks down how he built relationships with every major sneaker brand over 31 years, his journey from the stock room to creative director of the New York Knicks, the story behind Kith Ivy, and surprises Joe and Kiss with custom linen Air Force Ones and Air Max 95s. Pecas tells Joe and Jada about breaking Rihanna, Justin Bieber, and Rick Ross, the wild world of radio promotion, and tells some iconic stories about Young Jeezy and BMF’s heyday in Atlanta. The crew also chops it up about sneaker culture history, growing up hustling for gear in New…