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Broken Record with Rick Rubin, Malcolm Gladwell, Bruce Headlam and Justin Richmond
Gene Simmons
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What was meant to be an hour-long interview with Gene Simmons turned into one of the stranger conversations we’ve had on Broken Record . As co-founder, bassist, and co-frontman of KISS alongside Paul Stanley, Simmons created one of the most outrageous personas in rock history: The Demon. On stage, he breathed fire, spit blood, and wagged his famously long tongue. Off stage, he and KISS became merchandising pioneers, selling everything from comic books and lunchboxes to KISS-branded coffins. Now 76, Simmons remains as enigmatic as ever. This November, he’ll headline KISS Kruise XII: Landlocked in Vegas , a three-day fan gathering at Virgin Hotels Las Vegas. In the lead-up, he…