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The Journal.

Is the High Over for Hemp Drinks?

Apr 6, 2026 · 17m

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On this episode

About this episode

A new billion-dollar industry of hemp-derived THC drinks exploded onto the market last year by exploiting an apparent legal loophole. Now, a federal ban is set to wipe the popular alcohol alternatives off shelves by November. WSJ's Laura Cooper and Cann CEO Jake Bullock detail the last-ditch effort to lobby Washington. Jessica Mendoza hosts. Further Listening: - How Scotts Miracle-Gro's Weed Business Went Up in Smoke - California's Wine Industry Is in Crisis Sign up for WSJ’s free What’s News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices