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Under the Influence with Terry O'Reilly
Plop, Plop, Fizz, Fizz: How Companies Double Their Profits
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About this episode
Every company dreams of doubling its profit. It’s almost impossible to do. Yet, some companies do it by tweaking one tiny thing. We’ll talk about an industry that put three words on their packaging that doubled their profit. A company that created a catchy jingle that doubled their revenue overnight. And a business that changed one single word in a headline and their profit went up 100%. A favourite from our archives. We know you want to listen to all the ads in this show. On the off-chance you don’t , subscribe ad-free here. Hosted on Acast. See acast.com/privacy for more information.