Recent guests

LELorraine EmmettIs a lack of ‘commercial credibility’ the Achilles heel of B2B brands in the sales conversation? | Lorraine Emmett of Emmett & Churchman on ‘The Trust Advantage' · Oct 21, 2026
CEClaire EllisHow to win trust in ABM's biggest deals · Oct 14, 2026
GSGreg SalmonEveryone's talking about BGM, but how do you measure maturity? | Analysis from Pretzl's new Buying Group Index · Oct 7, 2026
JLJeff D. LoweEveryone's talking about BGM, but how do you measure maturity? | Analysis from Pretzl's new Buying Group Index · Oct 7, 2026